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Items on Amazon may display a List Price, Typical Price, or other strike-through pricing information where it can help inform customer shopping decisions.
Amazon aims to provide clear, accurate pricing information to customers. Amazon bases savings off of validated reference prices, and we most commonly display a List Price or Typical Price on product pages to show related savings. Using verifiable reference prices is a common practice among retailers. Amazon verifies reference prices to help customers make informed purchasing decisions based on savings calculations.
The List Price (also known as the Manufacturer's Suggested Retail Price, or MSRP) is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Similarly, a Bundle List Price is the List Price for a bundle of products, or the sum of the List Prices for the items in that bundle. Except for books, Amazon will only display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in the past 90 days for non-seasonal products (like TVs and headphones) and in the past 180 days for seasonal products (like ski jackets and shoes). While many retailers use List Prices (or MSRP) these values may not necessarily reflect the prevailing market price of a product.
The Typical Price is determined using the 90-day median price paid by customers for the product on Amazon. We exclude prices paid by customers when the product has been on a promotion for a limited time, and prices paid in the Amazon Haul store. For Amazon Fresh offers, the Typical Price is calculated as the median price offered locally in the last 35 days, excluding prices on promotions.
Customers may see additional strike-through pricing and savings information while shopping on Amazon, including:
- Based on savings from the List or Typical Price, items may also have a dollar value or percentage-off display.
- Lowest Price in XX Days means that the current price is lower than, or equal to, the lowest featured offer price for this item sold on Amazon in the past XX days (e.g. 30 days).
- The New Price refers to the current featured offer price for a new version of the item. Customers may see this displayed as a strike-through price for renewed offers.
- The One-Time Price refers to the current Featured Offer price for a one-time purchase of the item. You may see it displayed as a strike-through price for Subscribe & Save offers. If a Subscribe & Save discount is available, that will be based on the One-Time price for the same item from the same seller. It may also change with future Subscribe & Save orders of that item.
To report a strike-through price issue, click on "Report an issue with this product or seller" on the product detail page.
